How is social media changing the way we interact with each other? Statistics indicate that, 10% of information is retained after a 3 day period, while 65% of information associated with an image is retained after 3 days. Here is a simple and color graphic Carrie uses in a post about sale leasebacks: Not only does the graphic offer your eyes a break from the text, it also helps illustrate a key concept explained in the post. Then you’re ready for the next step. They reached out to every site they included in their blog post and asked them to share their blog post (this strategy was the most effective). So why would you actually add infographics to your content marketing mix? They’re visually appealing, highly engaging and they're really good for certain types of blog posts or podcast episodes. To make sure you’re setting yourself up for success: Lastly, if your team is strapped for time, energy, or resources, you might consider using an infographic agency to help you create content at the volume you need. When it comes to getting more traffic to your blog, pay attention to your audience and create original and engaging content that appeals to them. Hi, Ed. He has published several articles relating to social media marketing. But low retention in your blog posts can be associated with too much text. Carrie also used some simple arrows and text to liven up a post about why businesses shouldn’t rent commercial loft space. First and foremost, creating a great infographic requires a great idea. But by only focusing on the median, the data is presented as an extreme case and viewers are more likely to read the article to learn why. (For more data visualization inspired by things in everyday life, take a look at our coffee-themed data visualization poster.). Carrie found that using images to attract readers, illustrate points and break up text made for blog content that way less intimidating, more engaging, and more informative than their competitors’ blog content. By using custom blog images, Carrie was able to demystify dry, sometimes complex information and create blog content that is actually fun to read. The move to visual content can be a tough transition for blog owners like yourself. Informa UK Limited is part of Informa PLC. Is it because your content doesn’t provide enough value? Posts that include images receive 650% higher engagement. Once you have your unique slant on the infographic, you are ready to go. We’ve seen several blog posts that have done incredibly well. Think about what the sections will be and turn long paragraphs and text into bullet points. Now that you know how to gather the information and organize it visually to create a fabulous infographic, you might be wondering how you actually make it happen. Then portray this principle by creating a timeline infographic of its evoluation.
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