The new spot starts with a young Cameron Smith sitting in his lounge room in 1990 watching the original ad before rolling through some of the great moments in Grand Finals history. Editor: Simon Price & Phoebe Taylor @ Arc Edit Love the NRL, and love this. It feels like the NRL are living on past glories and have nothing to talk about today. Don’t think the ad is saying he was playing for them during the march. Managed to nail so many seminal moments for so many clubs.
And random sax player.
Updating a much-loved campaign is not an easy task. “The game’s hierarchy is so blinded by politically correct activism that they no longer share the values of its core audience,” Kent added. Flame Artist: Eugene Richards @ Arc Edit Being an NRL tragic I knew using this song was coming. Know your market. Finally something good for the NRL. The main issue NRL is facing is in the suburbs of Sydney where more and more kids are now choosing to play AFL. This is brilliant! Creative Agency: The Monkeys, Sydney Sorry – but no goosebumps for this old footy fan.
Throwback trash. The original ad, starring Turner performing the track ‘Simply the Best’ showed her visiting teams’ locker rooms and attending matches, amongst montages of footage from games. @So removed from its own fan base. The NRL has revived its 1990s, Tina Turner-fronted ‘Simply the Best’ campaign ahead of the 2020 season. If you’re gonna rehash something, executing it in a way that’s nostalgic, historical and powerful as hell is the way to do it. I think the NRL should be applauded for moving on. You didn’t take the easy route. Finally the NRL do something I can feel proud of. Writer: Dan Fryer, Stuart Alexander & Michael Dawson
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This is really good, thee iconic song of the game updated nicely. Senior Account Manager: Ruth Peck I agree Channel 9 and Foxtel do better at promoting the game. This is just what the code needed.
You can also 'Read More' to view our Cookie Policy and learn how to control them. please don’t get me started on the FFA. It brought a new legion of fans and players to the code. So many great moments. Should have edited her out. Agree with the point about the young girl singing – really let the energy down. Celebrates all the good things about the code. Oh dear. Casting: Natalie Jane Harvie @ Citizen Jane This was brilliantly handled. Can not wait. I hit play expecting to hate it. Senior Planner: Charlotte Marshall And featured my Titans. Souths fan demonstrating at the 2000 rally (to have Souths reinstalled) with SUTTON on the back of his jersey.
Goosebumps stuff. (why?) A while back the FFA were simply the best and they did it better than everyone. and it worked wonders for them didn’t it?
Everyone is talking about it! Executive Creative Director: Vince Lagana Writer: Dan Fryer, Stuart Alexander & Michael Dawson I got goosebumps. Mumbrella, a brand with a long proud indigenous history, and real life gay people in it, making an ad that features both is not ‘polarising’ because some dinosaur over at a murdoch rag says it is. Indigenous superstar Latrell Mitchell also features heavily, with the South Sydney pictured standing on a beach draped in an Aboriginal flag in the original version of the two-minute ad. By clicking 'Accept' on this banner or using our site you accept our use of cookies. You’ve already turned lamb and beef into the meat no man wants to bring to a barbie, and sales are tanking. Bring on 2020. https://www.smh.com.au/sport/nrl/put-simply-nrl-has-grown-up-and-it-s-for-the-best-we-all-follow-suit-20200304-p546wn.html, https://www.smh.com.au/sport/butchered-terrible-singo-s-barrage-over-nrl-ad-revealed-20200304-p546wk.html. Funding public interest journalism requires creative solutions. When? Producer: Wendy Gillies Looking forward to v2 of this! Kudos to client and agency alike. I am not a big NRL fan but even so, this has gotten me excited for the start of the season, so job done. Does anyone know what happened to RGA on this account? How ever did they come up with that? Just like how my parents use to get my surname printed on the back of all my jerseys – soccer, league, basketball. Regardless its kind of close enough. No Samsung, no Telstra, no NRL, no ECD, … What exactly are they working on.
Nice work all involved. Grade: Alter Ego, Toronto, Client: National Rugby League
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