WSBK affiliated with MyNetworkTV on September 19, 2011 (joining Miami sister station WBFS-TV as one of two CBS-owned stations to maintain an affiliation with the service).
Channel 38 was originally slated to have the WHMB call sign; however, after Storer changed the call letters of the Cleveland property to WJW-TV in April 1956, Mayer quickly reclaimed the WXEL call letters for the Boston station.
The management of this "blocking" would prove so cumbersome that many cable providers began dropping distant signals such as WSBK and effectively stopped most superstation distribution. WSBK-TV officially reverted to the "TV 38" branding on September 6, 2006, and also revived its former Entertaining Boston slogan; the station continued to carry UPN programming until the network shut down on September 15. On January 24, 2006, CBS Corporation (which spun off from Viacom two months earlier) and the Warner Bros. unit of Time Warner announced that the two companies would shut down The WB and UPN and combine the networks' respective programming to create a new "fifth" network called The CW. [32] On September 16, 2002, an hour-long extension of WBZ-TV's weekday morning newscast was added at 7 a.m., known as The Morning News on UPN 38.[31]. As a result, WSBK was sold in a group deal to New World Communications that year. [17][18] Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 38. Although WSBK carried Celtics road playoff games in 1969 (the team having abandoned WKBG at the end of the regular season after seeing the number of regular-season games broadcast by WKBG during the 1968-69 season shrink compared to the previous year), the station would not carry the NBA team's games on a regular basis until 1993. It would not have been an upset if WSBK had been chosen as Boston's CW affiliate, as representatives for The CW had been on record as preferring the "strongest" WB and UPN affiliates, and Boston was one of the few markets where the WB and UPN affiliates both had relatively strong viewership. As with the Red Sox, Bruins coverage gradually moved to NESN. [20] After a seven-season hiatus, WSBK (in partnership with sister station WBZ-TV) resumed its role as the Red Sox flagship station, replacing WFXT, in 2003; [21] however, channel 38 only broadcast the team's Friday night games. From 2005 until 2019, WSBK carried Atlantic Coast Conference college football and basketball games produced and syndicated by Raycom Sports (through its ACC Network package), after Boston College's move to the conference created regional interest for the ACC; the package ended as a result of ESPN launching an ACC Network cable channel. When the FCC's syndication exclusivity rules (or "Syndex") were strengthened in the early 1990s, distribution of all out-of-market station signals were hampered.
The former WSBK studio facility is now occupied by four Boston radio stations that, until 2017, were owned by former corporate sibling CBS Radio. Any station could file with cable providers for "protection" and the provider would have to black out the offending station for periods of time.
The first construction permit for channel 38 in Boston was granted in October 1955 to Ajax Enterprises, headed by Herbert Mayer, a former New York City attorney who had founded Empire Coil, a New Rochelle, New York manufacturer of RF coils for television stations and receivers. In the mid-1980s, WSBK dropped the midday movie to make room for more sitcoms. ET.. At the moment, it appears that the premier class of MotoGP will broadcast with …
when a Boston player scored a goal.
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