We are also extremely happy with our relationship with Eric Zinterhofer and with Wade Davis and their vision for the future of Univision. So for the first month 14,000 subscribers I think it was a good number. I point that out, our customers have fixed broadband use more than 250 gigs per month, which is many times more than what a user of mobile uses in Mexico there is about 4 gigs per month on the postpaid service. In sum, operating segment income for our Content division reached MXN2.1 billion pesos and the margin was 30.9%. That's super helpful. At the economic level, the impacts have been very dramatic. Yes, well, I mean we do not want to provide a specific target, because this is a problem aimed at our subscriber base, additional problem reduce churn. The Hot New Reality Show We Can't Wait to Watch, Ugh, Stay In Bed: The Best New Shows of 2019.
I have two questions here as well and both related to the Cable segment. So, well, I mean it just providing additional services to our customer base with an attractive offers, but I think that you should look more on the strategy of the cable companies in the U.S. because we are not going after the prepaid market or for the -- of our customers that are not on our footprint or customers that are not part of our customer base. This revamped version of the ABC show features a team of designers who have one week to renovate an entire house—redoing every single room and even the front lawn and yard. So I was pretty severe across the board. So, of course, it will depend if there's demand will produce more, and you'll see the cost next year. We may earn commission from links on this page, but we only recommend products we love. And should we think about this as a permanent savings, which will be out of the cost base beyond 2020? Well, we have a guaranteed margin in that capex light model, right? The large majority of which are bundled with video. It will be a great partnership and you will see a very different Univision when the deal closes.
Throughout this period, protecting our people has been our priority. So it was across the board. Dropped the phone call, but I am here. We closed the second quarter with more than 5 million broadband subscribers. In our financial facility, we started producing three dramas and nine daily shows.
Finally, licensing and syndication revenue dropped marginally by 2.3%. We do see a great opportunity of continued growing on the enterprise segment.
This is the strongest top line in eight quarters, and the fastest pace of growth in 13 quarters. So it doesn't make sense to change to fiber let's say in the mid-term. The couples who wind up in the finale are tested by seeing how they deal with maintaining their relationships, while also maintaining their careers. With the help of our Content, Univision continues to be on this period leader in the Spanish-language television in the U.S. Our new prime time drama, Te doy la vida is outdelivering Telemundo's prime time drama with approximately 40% more viewers over the last nine weeks. Is that still more or less the target range? And then just finally on Univision, when would you expect that deal to close? Next in Fashion is a competition for designers who’ve already made a name for themselves. The bulk of it is fixed wireless broadband.
And as to your second question.
In case there is no change, is it fair to say that this MXN15 billion in advertising deposits could be perceived as a floor for full year advertising revenue in 2020? So far, demand has been a strong, and the recharge rate of their video service has gone up. So we continue having problems in developing that part of the internet business. I mean, of course, we have seen collection of more deposits as time goes by and clients pay in respect to the agreements that they have executed. And I am not showing any further questions at this point. [Operator Instructions].
My first question is related to advertising and I was wondering if there was any change in advertising deposits 0:20:01.6 deposits of MXN15 billion that you disclosed during the last conference call. Thanks for answering the questions. Example of titles on the channel include "El Mundo Hoy" and "Barca, Buey."
Our first question will come from the line of Rodrigo Villanueva from Televisa. And more are on their way. Hi, a couple of questions from me, please.
As shown on slide 12, total RGUs reached 13.4 million, with broadband representing 38% of the total. This quarter, Univision took advantage of favorable market conditions to extend its amortization schedule at very attractive rates, significantly reducing its financing risk.
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