Designer News is where the design community meets. (Even on the Washington Post website, three fonts are used, Logo font for the logo, Serif for headlines, and sans-serif for body text.
The font is fine. It would be poor design and dishonest. Even worse, it would be hard to read any other content. Its name is Engravers Old English Font. To add to Darren’s point, even if The Washington Post logo or a “newspaper-y looking” serif (good god) would have made the movie look like something from WP and wouldn’t stand out as this design does (I would guess that had they gone that direction, many would scroll past/miss the poster subconsciously because many of us see the WP logo every day). Designer News is a large, global community of people working or interested in design and technology. The Washington Post and it's office is simply the medium and the setting.
The Washington Post is an American daily newspaper.
Fun Fact, a Helvetica variant is the second body text font option after an embedded font.) Joked that Hanks and Streep were just photoshopped on top also. Washington Post Font Family
We rely on readers like you to uphold a free press. By clicking “I agree” below, you consent to the use by us and our third-party partners of cookies and data gathered from your use of our platforms. You'll need to log in before you can leave a comment. IKEA I'd say are pretty famous (at least in design circles) for their use of Verdana. Also, keep in mind that Washington DC uses Helvetica for the DC Metro. IKEA has never used Helvetica. poster is good regardless. To use the logo font would be to try to appropriate the company brand onto something that is NOT about the company. Due to its popularity, many types of designers are whiling to work with the font family which uses in the logo of the Washington Post. Here I wanna discuss the closest font used in this newspaper.
these posters go through a sausage factory of dickheads in suits and what hits press isn't necessarily what the designer wanted. Helvetica was chosen because it is clear and readable and does not take away from the content. What’s Up With the Helvetica Font in ‘The Post’? Published in Washington, D.C., it was founded on December 6, 1877. The decision to set the cast billing in a larger type size than the title leads to this conclusion as well.
... The_Logo_of_The_Washington_Post_Newspaper.svg&oldid=389019191" Categories: The Washington Post; SVG newspaper logos of the United States; SVG logos of companies of the United States; Hidden categories: Valid SVG; ! The newspaper is owned by Nash Holdings LLC, a holding company Bezos created for the acquisition. By clicking “I agree” below, you consent to the use by us and our third-party partners of cookies and data gathered from your use of our platforms. Helvetica was chosen because it is clear and readable and does not take away from the content. over 2 years ago from John Park, Creative Director at Arts and Sciences Marketing www.artsandsci.com. this article is garbáge. That's it. See our Privacy Policy and Third Party Partners to learn more about the use of data and your rights.
did The Post opt for a typeface that is more at home in the direction manual for the Utåker from Ikea?
Using Helvetica helps this movie differentiate from a branding perspective, while not injecting a strong aesthetic otherwise.
Please enable cookies on your web browser in order to continue. Staring at this logo, you go on a journey. That kind of jumped out, even among so many poor observations in the article. The new European data protection law requires us to inform you of the following before you use our website: We use cookies and other technologies to customize your experience, perform analytics and deliver personalized advertising on our sites, apps and newsletters and across the Internet based on your interests.
I think it's also jarring and different enough to distance itself from a poster design that screams "hey look we are a movie about newspapers so let's use a newspaper typeface" — just how the Moon poster isn't a generic "space scifi" poster, ha, I definitely thought was lazy/generic poster design when I saw it. A very keen and unique typeface contribute by Bitstream and designed by Morris Fuller Benton. They used Futura and now Verdana.
That may be giving the designers of The Post too much credit — it feels as likely that they ran out of time and just picked the first font they saw in the drop-down menu. Alexandra Petri. New accounts can leave comments immediately, and gain full permissions after one week.
(Even on the Washington Post website, three fonts are used, Logo font for the logo, Serif for headlines, and sans-serif for body text. This gets worse the more you look at it, I think.
The called-out "direction manual". If it was a touching documentary about the founding and details about the Washington Post then maybe the logo font would be appropriate, however; this is not a movie about a newspaper.
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